BORN
BORN
Project
born
Service
branding | DIGITAL marketing
Brief
A series of projects at BORN Group with the marketing team, including a company rebrand with refreshed internal templates and the creation of social media graphics.
A series of collaborative projects at BORN Group working with the marketing and UI/UX teams. The projects included a company rebrand with new internal brand templates, creating social media graphics, and developing pages while assisting in
the design of client mobile and desktop websites.
1.0 Branding: alL HANDS DECK
During BORN Group’s rebrand, I partnered with senior designers by adapting their all-hands presentation designs into a scalable, reusable system for leadership communications. The templates were translated from Figma into PowerPoint and Keynote to ensure they worked seamlessly in real company workflows.
1.2 Branding: HR TEMPLATES
I rebuilt internal HR templates from Figma into PowerPoint and Keynote with a focus on clarity, consistency, and usability. The work involved adapting typography, layout systems, and component behavior to fit real-world documentation needs while preserving the intent of the original brand designs.
1.3 Branding: E-MAIL TEMPLATES
I built a suite of branded email templates for recurring internal campaigns such as Motivation Monday, Health Is Wealth, and Fun Fact Friday. Each layout was crafted to feel polished and engaging while remaining flexible enough to support evolving content over time.
2.0 SOCIAL MEDIA MARKETING
While on BORN Group’s marketing team, I brought social campaigns to life across LinkedIn, Instagram, and X/Twitter. I crafted visuals and copy that captured the brand’s voice and added subtle motion elements to make select posts stand out, helping campaigns feel more engaging and dynamic at a glance.
1.0 branding: ALL HANDS DECK
During BORN Group’s rebrand, I partnered with senior designers by adapting their all-hands presentation designs into a scalable, reusable system for leadership communications. The templates were translated from Figma into PowerPoint and Keynote to ensure they worked seamlessly in real company workflows.
1.1 branding: HR TEMPLATES
I rebuilt internal HR templates from Figma into PowerPoint and Keynote with a focus on clarity, consistency, and usability. The work involved adapting typography, layout systems, and component behavior to fit real-world documentation needs while preserving the intent of the original brand designs.
1.2 branding: E-MAIL TEMPLATES
I built a suite of branded email templates for recurring internal campaigns such as Motivation Monday, Health Is Wealth, and Fun Fact Friday. Each layout was crafted to feel polished and engaging while remaining flexible enough to support evolving content over time.
2.0 Social media marketing
While on BORN Group’s marketing team, I brought social campaigns to life across LinkedIn, Instagram, and X/Twitter. I crafted visuals and copy that captured the brand’s voice and added subtle motion elements to make select posts stand out, helping campaigns feel more engaging and dynamic at a glance.