Swayable
Swayable
Project
swayable
Service
branding | DIGITAL marketing
Brief
A series of freelance branding and marketing projects for Swayable, an AI-native creative testing platform, done as the company rolled out new brand guidelines across its events and sales materials. Work included a logo update, conference materials, an ebook ad, and a sales deck refresh, each brought in line with the new identity.
1.0 PERSUASION 2026 CONFERENCE: LOGO REDESIGN
1.0 PERSUASION 2026 CONFERENCE:
LOGO REDESIGN
Redesigned Swayable's existing logo ahead of Persuasion 2026, their annual conference, to align with new brand guidelines the company was rolling out. Explored several directions before landing on a version that stayed close to the original mark while updating it to fit the new color and type system, balancing brand continuity with the client's push toward a more modern identity.
1.0 PERSUASION 2026 CONFERENCE:
LOGO REDESIGN
Redesigned Swayable's existing logo ahead of Persuasion 2026, their annual conference, to align with new brand guidelines the company was rolling out. Explored several directions before landing on a version that stayed close to the original mark while updating it to fit the new color and type system, balancing brand continuity with the client's push toward a more modern identity.
1.0 PERSUASION 2026 CONFERENCE: LOGO REDESIGN
Redesigned Swayable's existing logo ahead of Persuasion 2026, their annual conference, to align with new brand guidelines the company was rolling out. Explored several directions before landing on a version that stayed close to the original mark while updating it to fit the new color and type system, balancing brand continuity with the client's push toward a more modern identity.
1.0 PERSUASION 2026 CONFERENCE:
LOGO REDESIGN
Redesigned Swayable's existing logo ahead of Persuasion 2026, their annual conference, to align with new brand guidelines the company was rolling out. Explored several directions before landing on a version that stayed close to the original mark while updating it to fit the new color and type system, balancing brand continuity with the client's push toward a more modern identity.
1.1 PERSUASION 2026 CONFERENCE: NAMETAGS
1.1 PERSUASION 2026 CONFERENCE:
NAMETAGS
Designed attendee nametags for Persuasion 2026, keeping the layout simple and letting the brand gradient carry the visual weight. Explored a few directions using other icons from the guidelines before landing on a clean, legible design built to work across varying name lengths.
1.2 PERSUASION 2026 CONFERENCE: Screen & social templates
1.2 PERSUASION 2026 CONFERENCE:
Screen & social templates
Built a system of templates for event screens and social posts to promote Persuasion 2026, designed for the marketing team to populate independently. Focused on establishing a clear visual hierarchy that would hold up across schedule updates, panelist announcements, and day-of content.
2.0 E-book ad
Designed an e-book ad, using the project as an opportunity to explore the range of what the new brand guidelines allowed. Tested a variety of layouts and visual directions before landing on a design that paired the brand gradient with brand photography, introducing more depth and texture than the flat shapes used elsewhere in the identity.
3.0 presentation deck refresh
Refreshed Swayable's existing sales deck to implement the new color palette, typography, and brand marks introduced under the updated brand guidelines. Beyond the visual update, refined the existing content on each slide for clearer hierarchy and alignment, bringing the deck in line with both the new identity and stronger design fundamentals.
Project
swayable
Service
branding | DIGITAL marketing
Brief
A series of freelance branding and marketing projects for Swayable, an AI-native creative testing platform, done as the company rolled out new brand guidelines across its events and sales materials. Work included a logo update, conference materials, an ebook ad, and a sales deck refresh, each brought in line with the new identity.
1.1 PERSUASION 2026 CONFERENCE:
NAMETAGS
Designed attendee nametags for Persuasion 2026, keeping the layout simple and letting the brand gradient carry the visual weight. Explored a few directions using other icons from the guidelines before landing on a clean, legible design built to work across varying name lengths.
2.0 E-book ad
Designed an e-book ad, using the project as an opportunity to explore the range of what the new brand guidelines allowed. Tested a variety of layouts and visual directions before landing on a design that paired the brand gradient with brand photography, introducing more depth and texture than the flat shapes used elsewhere in the identity.
1.2 PERSUASION 2026 CONFERENCE:
Screen & social templates
Built a system of templates for event screens and social posts to promote Persuasion 2026, designed for the marketing team to populate independently. Focused on establishing a clear visual hierarchy that would hold up across schedule updates, panelist announcements, and day-of content.
3.0 presentation deck refresh
Refreshed Swayable's existing sales deck to implement the new color palette, typography, and brand marks introduced under the updated brand guidelines. Beyond the visual update, refined the existing content on each slide for clearer hierarchy and alignment, bringing the deck in line with both the new identity and stronger design fundamentals.